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Case Study: Transforming a Plumbing Business Through Digital Marketing


In an industry where word of mouth and reputation used to reign supreme, today’s plumbing companies face a new challenge: showing up online before they ever show up at the job site.


At Precision Pair Marketing, we recently partnered with an Oklahoma-based plumbing company to overhaul their digital strategy. The result? A dramatic increase in qualified leads, better visibility on Google, and a measurable return on investment.


Here’s how we helped transform their online presence—and how we can do the same for other local service businesses.


The Challenge

When first enlisted, here are the obstacles we faced:

  • An outdated website with poor SEO structure

  • Little visibility in local search results

  • Inconsistent branding across platforms

  • Minimal lead tracking or performance data

Despite having an excellent reputation and decades of experience, they weren’t being found by people searching online for plumbing help.


The Strategy

Our digital marketing plan focused on four core pillars:

1. Website Revamp with Local SEO

We rebuilt the website to be:

  • Mobile-friendly and fast-loading

  • Optimized for local keywords

  • Structured with proper headings, service pages, and schema markup

2. Google Business Profile Optimization

We updated and optimized their Google Business Profile by:

  • Adding high-quality images

  • Writing keyword-rich business descriptions

  • Creating posts, offers, and updates weekly

  • Implementing a review generation strategy

3. Content Marketing

We launched a blog strategy focused on SEO-rich topics like:

  • “What Not to Put Down Your Drains”

  • “Why Plumbing Inspections Save You Money”

  • “How to Know if You Need a Sewer Line Replacement”

Each post was designed to educate homeowners, improve rankings, and convert traffic into leads.

4. Local Service Ads + Analytics

We enrolled the client in the Google Guaranteed program and ran targeted Local Service Ads (LSAs). We also installed Google Analytics and tracking tools to measure:

  • Form submissions

  • Phone call leads

  • Ad performance and ROI


The Results

Within the first 90 days:

  • Website traffic increased 83%

  • Phone calls from Google nearly doubled

  • The Client appeared in the top 3 search results for several high-intent keywords

  • Google reviews increased by 40+, helping drive even more trust and conversions


What This Means for Other Service Businesses

If you're a plumber, electrician, HVAC tech, or painter, this case study is proof: Digital Marketing works. But only when it’s done strategically, with a local-first mindset and clear business goals.


Most of your competitors are still relying on outdated tactics—or no tactics at all. That’s your opportunity to stand out.


Ready for Your Own Transformation?

Whether you’re just starting out or looking to scale your service business, Precision Pair Marketing can help.We specialize in SEO, websites, paid ads, and reputation management built specifically for trades and service pros.


Contact us today for a free strategy call. Let’s turn your online presence into your best-performing employee.

 
 
 

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